Turasona Toolbox
I had an idea. Then I built the thing
I created the Turasona Toolbox to bring everyday planning into one connected web app, with practical tools and a little attitude.
For my own brand, Turasona, I took the product from concept through launch, owning the strategy, identity, UX/UI, and copy. AI-assisted development helped turn those decisions into a working application.
The challenge
Adult life has a lot of open tabs.
Bills, appointments, job applications, home projects, meals, goals. I wanted to give those overlapping responsibilities a shared home, with useful tools for each.
The challenge was offering enough functionality to help without making the organizer need an organizer.
The strategy
Give the chaos some structure.
I organized the product around life, money, career, home, food, goals, and health, with a separately purchased wedding planner extending the collection.
Shared navigation and recurring interface patterns connect the tools. I also shaped the journey around them, from discovering the product and exploring the demo to purchasing and activating access.
The experience had to make sense before someone added their first task.
The creative direction
Useful. With an attitude.
“Get Your Sh*t Together” and “Pay Your Damn Bills” establish the voice. Details such as “Overdue-ish” carry it into the interface.
I paired candid copy with expressive typography, botanical imagery, and a restrained lavender, aqua, and green palette. Clear layouts keep the personality from getting in the way of the task.
A little humor can make a task feel less grim. It still has to be easy to find the button.
The build
Human direction. AI-assisted execution.
I used AI-assisted development to implement the product, translating my design decisions into requirements for layout, functionality, and behavior.
I defined features, reviewed implementations, and directed revisions across the interface, saved data, account access, and purchase activation.
AI assisted with implementation and troubleshooting. I owned the product decisions and the judgment about what needed another pass.
The refinement
Down the rabbit hole, into the details.
I refined crowded mobile screens, inconsistent typography, navigation, and controls as the product developed. Access and saving flows needed the same attention as the visible design.
Each change had to work within the whole product. Looking finished was only part of being finished.
The outcome
A brand people can actually use.
The Toolbox launched as a live digital product under Turasona, with an interactive demo and a purchase path through Etsy.
It brings together my brand, writing, and product decisions in an experience people can use beyond the portfolio, with ongoing refinement as the product grows.