The creative behind the ears
I’m Alex Pinard, the creative director, designer, and curious mind behind White Hare Atelier.
For 15+ years, I’ve shaped brands across wellness, ecommerce, hospitality, and lifestyle. My experience includes leading social creative at Vitacost, serving as Essentia’s sole in-house designer, and creating campaigns for seven Caribbean resorts, alongside independent clients and ventures of my own.
Big ideas. Sleeves rolled up.
I work from the questions behind the brief through to the files that leave the studio. I develop concepts, set creative direction, and stay hands-on with the design, whether the assignment is a brand identity or a campaign with a very real deadline.
Years in-house taught me to think beyond the presentation: how an idea travels across channels, how guidelines help people do their jobs, and how to make strong work within the time and resources available.
I bring thoughtful questions, honest opinions, and an eye for the details that hold a brand together. I will probably notice the kerning. Occupational hazard.
Why White Hare?
After moving to the Greenville area, I found inspiration for the studio’s name on the Swamp Rabbit Trail. White Hare gives my long-running independent practice a name of its own, with a little Wonderland curiosity and room for the next chapter.
“Atelier” being a designer’s studio just felt right
for a place where I’m personally involved in both the
imagining and the making. Tea is welcome.
So are interesting briefs.
There have been A few previous rabbit holes.
For more work from my in-house and independent years,
explore my original portfolio.
