The creative behind the ears
I’m Alex Pinard, founder, creative director, and designer at White Hare Atelier. I help brands find their personality—and make sure it shows up everywhere.
My background spans wellness, ecommerce, hospitality, and lifestyle, with work ranging from brand identities and packaging to campaigns, social content, and digital experiences. Years spent in-house taught me how to make things beautiful while keeping deadlines, business goals, and the occasional “can we have this by tomorrow?” firmly in view.
Big ideas. Sleeves rolled up.
I’m as interested in the thinking behind a brand as the details that make it recognizable. What are we trying to say? Why should anyone care? And how do we make it feel unmistakably yours?
At White Hare, you work directly with me—from the first conversation through the final files. I can help shape something new, give an existing brand fresh direction, or become the extra creative brain your team needs. Expect thoughtful questions, honest opinions, and someone who cares quite a lot about getting the details right.
A few previous rabbit holes.
White Hare is a new chapter in a much longer creative story. For more projects, campaign details, and the experience behind the studio, explore my full portfolio.
What are you dreaming up?
A new brand? A campaign with a little more bite? A to-do list that could use a designer?
Tell me what you have in mind. We’ll find a good place to start.