Vitacost

Lead Social Designer + Digital Designer · In-house · 2017–2026 

Kroger-owned health and wellness retailer

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A wellness brand with a social life.

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For more than eight years, I shaped Vitacost’s social creative, owning concepts, visual direction, design, and execution for the work shown here. I built the social brand guide, designed the influencer program’s identity and creative guidelines, and created campaigns, email, paid social, and private-label packaging.

Thousands of products. Plenty of stories. My job was to make them feel like one brand worth following.